Marketing Campaign Execution and Measurement
Client Need:  An alliance team, composed of three Fortune 100 Companies, needed to create, implement, and measure several demand generation campaigns utilizing a common market development fund for the Americas including U.S., Latin America, and Canada .
Candau Consulting Deliverables: Create an annual marketing plan including target market information, competitive analysis, sales models, and campaigns to support the sales targets and marketing objectives.  Implement the plan and measure the results including return on investment for each campaign.
Result: In the last two years, 20 campaigns have been implemented with a return on investment of 10:1 or greater-- well exceeding other regions and competitors.

Vertical Marketing Program Development, Execution and Measurement
Client Need:  A Fortune 100 client needed to create, implement, and measure several demand generation campaigns for one of its enterprise server lines utilizing an open source operating system.
Candau Consulting Deliverables: Create marketing programs in the manufacturing, utilities, public sector and financial services industries taking advantage of alliances with key partners, such as SAP, Fidelity National Information Systems, and Siperian. In addition, develop associated sales tools outlining the total solution value proposition, competitive landscape and solution map and ROI estimates. 
Result: In the 16 months, eight new solutions were developed, sales and customer webcasts produced, and $20+million leads generated.

Press & Analyst Relations
Client Need: A Fortune 100 computer manufacturer entity needed to continue to influence the influencers (the press and major analyst groups) such as IDC and Gartner Group. 
Candau Consulting Deliverables:  As analyst relations manager, conducted analyst briefings on enterprise software products; completed competitive matrix to analyze the press position (positive, negative, or neutral).
Result: Re-established a strong relationship with Gartner analysts.

Product Launch Management
Client Need: A Fortune 100 company marketing group needed to launch several new products, software, and services quickly with flawless execution. 
Candau Consulting Deliverables:  Developed integrated launch plan; conducted all phases of launch including launch meetings and issue resolution sessions; created launch countdown check off list; implemented plan across greater than 10 divisions.
Result: 100% of deliverables were produced on time; 2 key break-thrus established, and the sales force gave an overall launch readiness rating of "excellent".